FIGURES, FACTS AND FUTURE TRENDS 2019 - 2021
We have combined the Global Domain Report 2019 and 2021 is the result of a cooperation between two big players in the domain industry: InterNetX, one of the largest B2B domain registrars, and Sedo, the world‘s largest domain aftermarket, have jointly collected and analyzed over 130 million data sets. The results provide insight into the status quo of the domain industry, show latest developments, tendencies and trends of the global domain market and offer a view on potential market and business opportunities.
The report is based on internal data analyses by InterNetX and Sedo and has been enriched with verified data sources from third parties. In addition, publications of Verisign, The Council of European Top-Level Domain Registries, EURid, IANA and nTLDstats.com have been evaluated and incorporated into this report.
Even after more than 22 years in the domain industry, the credo for a successful online business remains the same: everything starts with the right domain. Domains open the space to the diversity users expect on the net. Every single registered domain offers something else: a blog, an e-commerce shop, a corporate website or a marketplace domain up for sale.
The domain market itself is constantly changing: In the existence of the publicly accessible Internet uncountable domains under more than 1,000 TLDs have been released for registration and up to now over 369 million domains have been registered.
The term “top-level domain” (in short: TLD) indicates the right part of an Internet address, just after the dot. It is the domain extension of a domain such as .com in example.com.
There is a total of 1,584 different TLDs1. They include ccTLDs (country code top-level domains), gTLDs (generic top-level domains), new gTLDs (new generic top-level domains) and geoTLDs (geographical top-level domains).
Below a graph which shows the domain search of all TLD’s by domain length. All our TLD’s are between 7L and 15L.
Over 207 million domains are registered under gTLDs.15 With 369 million domains their overall market share is 56.1%.
In the early days of the Internet, the group of gTLDs was quite small: .com, .edu, .gov, .int, .mil, .net and .org were created in the 1980s. They were followed by the non-sponsored TLDs .biz, .info, .name and .pro and the sponsored TLDs .aero, .coop and .museum. In 2003 ICANN initiated a process to in- troduce six new sponsored TLDs (.asia, .cat, .jobs, .mobi, .tel and .travel).
In 2013 then, ICANN started with the introduction of new gTLDs. Up to now, 1,189 different new gTLDs form the bulk of gTLDs and as such are treated as a separate group of TLDs.
There are three gTLDs that dominate the market: .com, .net, .org. Together they account for 83 % of registrations in the overall gTLD market. 147.2 million of all 207 mil- lion registered domains under gTLDs are .com domains (as of October 2019).
OUTLOOK HEALTHY GROWTH
The domain market depends on various different factors and like many other markets is volatile. On a global level, domain registrations rose by 17.4 million (+5.1%) YoY and saw con- stant growth every month.
ccTLDs account for 44 % of the total registered domain names and have so far increased by an annual average of 12.5 million (+8.4 %). European ccTLDs and gTLDs stood out with a renewal rate of 85.2 % and a create rate of 30.2 % re- spectively. The latest TLD addition in the domain industry, the new gTLDs, also showed a positive development, adding 0.6 million domains per year or 2.4 % on average.
Buyers of ccTLDs are therefore mainly end users who position themselves internationally and are expanding, requiring the respective country domain to do so. Many end users also enlarge their portfolio in order to reach their target groups even better.
It is also a known fact that a domain can get better search engine rankings in the respective country when using the matching ccTLD. This is especially true for SEO and an even more important fact in 2020. All these good reasons are reflecting a constantly high demand for ccTLDs. *Source